The best of the web reviewed by me

The Webby award page offers links to some of the best rated sights on the net. I looked at a few in particular from different categories to evaluate them from my perspective. They are the Adidas homepage then, the Saab page (from class) and the 1000awesomethings page. All deserve the award as it is obvious that much time and effort has been placed into both their aesthetic design and their creative functionality.

To begin with the Adidas page is a collage of images that seem to link to different sectors of their company. Each image signifies a division of their company. For instance for the more fashion interested consumer the image used is a picture from their latest Y3 fashion show, when the mouse moves over the image it gives a small blurb and a link to shop for the fashion oriented products. The other pictures are of tennis players, runners etc… this enables each type of user direct access to the products they are most interested in without bringing the user to sectors they are uninterested in.

The Saab page is functionally as well as aesthetically excellent. The clean cut design seems to emulate the ideals the company tries to convey in their car design. It works to relate to the user in many different ways through visuals and personal relation by way of having the user seemingly describe themselves through a number of personal preference questions. The Saab and Adidas are worthy of praise in the manner that suits them best, but the 1000 awesome things page uses a different approach.
It uses simplicity to present facts and experiences in life, by putting a positive spin on them. The list is long and covers things that normal people can relate to. Some just for fun like sneaking in cheap candy into the movie theater and others as a source of optimism, like detailing the positive aspects of having junk in the trunk (haha) entitled “#950 Big, fat asses. It is a fun page that is perfect for procrastinators and the efficient at the same time through numerous simple posts.